Reviewed · AFTERNOON TEA EXPERIENCES
“Here We Go Again” London Afternoon Tea Bus
London’s landmarks provide the backdrop, but the real hook here is ABBA on a double-decker bus. You sip tea, eat afternoon sandwiches and sweets, and pass sights such as Westminster Abbey, the London Eye, and Tower Bridge without spending the day in a museum or queue.
I like the easy social feel and the choice of standard, vegetarian, vegan, or gluten-free tea. I also like the compact 90-minute format, which fits neatly into a busy London day. The main caution is simple: the ABBA theme may not fill the whole ride, and this is an audio-guided sightseeing trip, not a detailed history tour.
Key points to know before booking

- ABBA is the main theme, but not always the only music: Some rides include other music before the ABBA songs begin.
- Three major sights frame the route: You pass Westminster Abbey, the London Eye, and Tower Bridge, with commentary from a recorded English audio guide.
- Afternoon tea is part of the ticket: Choose standard, vegetarian, vegan, or gluten-free food.
- The ride lasts about 90 minutes: It begins and ends at Golden Tours’ Bulleid Way departure point.
- The group is limited to 26 people: That gives the bus a more personal feel than a large coach tour.
- The price is about $68.06 per person: It can make sense for an ABBA fan who wants food and sightseeing together, but it is less compelling if you mainly want landmark detail.
What this ABBA bus ride is really like

This is best understood as afternoon tea with a moving London backdrop, not as a traditional sightseeing tour. You board an iconic double-decker bus, settle in with tea and food, and let the city roll past the windows while music sets the mood.
The experience is designed for fun rather than serious instruction. The recorded commentary points out selected landmarks in English, but there is no live guide to answer questions or explain London in depth. I would choose it for the combination of music, food, and city views, not as your main introduction to London’s history.
The ABBA angle is important when deciding. The theme creates the sense of a small celebration, especially for fans of Mamma Mia! and the group’s familiar songs. But the music may not be continuous. Some of the ride can include other artists, including Adele, before the ABBA tracks start. If you book this expecting a full 90 minutes of ABBA, you may feel shortchanged.
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Boarding at Bulleid Way
The meeting point is Golden Tours’ Bulleid Way Departure Point, Stop 1, Bulleid Way, London SW1W 9SR. The activity returns to this same meeting point, and there is no hotel pickup or drop-off.
That central starting point is useful if you are already sightseeing in Westminster or near Victoria. You will need to make your own way there, so leave enough time to find the exact departure area. A mobile ticket is accepted, and confirmation arrives when you book.
The bus carries a maximum of 26 people. That is a sensible size for a tea service. It is large enough to create a friendly group atmosphere, yet much smaller than a standard sightseeing coach. The social side is part of the appeal: you are sharing a table, music, and a distinctly British ritual with people who may also be in London for a special occasion.
The ride lasts about one hour and 30 minutes. Because the bus follows city streets, the exact pace can be affected by London traffic. Think of the route as a moving view of the city rather than a tightly timed sequence of stops.
Tea, sandwiches, sweets, and Prosecco

The food gives the tour much of its value. Your ticket includes lunch afternoon tea, with a choice of standard, vegetarian, vegan, or gluten-free menu. That range is helpful, but you should select the correct option when booking rather than assume changes can be made easily on board.
The meal includes tea sandwiches, sweets, and hot tea. The strongest part of the food appears to be the dessert selection. The sandwiches are more functional than fancy, and they may not suit you if you expect a formal hotel afternoon tea with polished service and elaborate presentation.
The tea is served hot, and it comes in a plastic souvenir mug. That mug is a small but memorable touch, especially if you enjoy collecting modest travel keepsakes. The tradeoff is that the experience feels casual and themed rather than elegant.
If you are over 21, you receive a glass of Prosecco. Passengers under 21 receive non-alcoholic drinks instead. The Prosecco may not always be served as cold as you would like, so tea remains the more dependable drink. You can enjoy the ride without alcohol, and the non-alcoholic option makes the experience workable for families with teenagers.
Golden Tours cannot guarantee that food has not come into contact with nuts or other allergens. If you have a serious allergy, this is an important limitation. The menu choices cover several dietary preferences, but the allergy warning means you should not treat the bus as a controlled allergen-free kitchen.
Westminster Abbey and the opening view
Westminster Abbey is one of the first major landmarks connected with the experience. The Gothic church sits on Parliament Square beside the Houses of Parliament and Big Ben. It is also the traditional coronation church, which gives it unusual importance in British public life.
You will not tour the abbey interior during this activity. The value is the chance to see it from the bus route while the audio guide provides a short introduction. If you want detailed architecture, royal memorials, poets’ corner, or coronation history, plan a separate visit.
This is a good example of the tour’s strengths and limits. You get a quick orientation to one of London’s key sights without giving up your afternoon to a long visit. At the same time, the commentary is brief. I would use this moment to note what you want to revisit later, not to consider the abbey fully covered.
The view can also depend on your side of the bus and on traffic. Avoid treating every passing landmark as a guaranteed photo stop. This is a ride through London, not a hop-on, hop-off route.
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The London Eye from street level
The London Eye is another major point along the route. Its glass capsules rise 135 metres above the city, offering wide views across London for those who buy a separate ride. The afternoon tea bus does not include London Eye admission.
That distinction matters. You see the wheel and receive commentary, but you do not board it as part of this package. If you already plan to ride the London Eye, the bus gives you a pleasant preview. If you are comparing this with a sightseeing ticket that includes admissions, remember that the $68.06 price covers the bus experience and food, not entry to the landmarks.
The London Eye also helps you understand the scale of the city. From the bus, it is a striking modern landmark among older buildings. The audio guide gives you a quick sense of its role, but the experience remains visual and passing.
Tower Bridge and the end of the route

Tower Bridge brings a different architectural mood. Its towers and walkways took eight years to build, and more than 11,000 tonnes of steel were used in the structure and walkways. The bridge has a long working history and remains one of London’s most recognizable crossings.
Again, this is an outside view rather than an interior visit. You do not walk through the exhibition or use the interactive displays as part of the bus ticket. The audio guide may point out the bridge and give you a few facts, which is enough for a first look but not enough for a full visit.
I like having Tower Bridge included because it broadens the route beyond central Westminster. You see different parts of London while staying seated with your tea. The drawback is that the city moves quickly outside the windows, and dirty glass can spoil the view. Clean windows matter on a tour built around sightseeing, so this is one area where expectations should remain modest.
Music, mood, and the ABBA promise
The music changes the tone of the ride. Familiar ABBA songs can turn a standard city drive into a sing-along, and that is where the experience feels most distinctive. If you already know the music, the bus can feel like a small party with London scenery passing outside.
But the ABBA theme is not always constant. Some departures may spend the first part of the ride with other music, then switch to ABBA. The exact balance is the biggest question mark in the experience. A fan looking for a dedicated ABBA soundtrack should be prepared for a mixed playlist.
That does not make the ride pointless. It simply places the experience in the right category. This is a themed afternoon tea that includes ABBA, rather than a full concert on wheels. If you want a relaxed ride with the possibility of singing along, it can work well. If the music is your only reason for booking, check the current details before paying.
The social setting helps. A 26-person bus gives you a chance to share the moment with other music fans and people marking birthdays, anniversaries, or family milestones. The staff may ask about celebrations, although announcements may focus on birthdays and anniversaries rather than every special occasion.
How the value compares with other London plans
At about $68.06 per person, this is not a cheap way to get from one place to another. You are paying for a themed outing, food, drinks, a decorated double-decker setting, and a quick look at several major sights.
The value improves if you already want afternoon tea and enjoy ABBA. Combining those interests with sightseeing saves you from arranging separate activities. It also gives you a clear 90-minute plan, which can be useful on a short visit.
The value drops if you want serious landmark interpretation, a full ABBA soundtrack, or admission to the attractions. You could spend the same time visiting one major site in greater detail, or choose a standard sightseeing service if your priority is commentary.
I would compare the price with the cost of an afternoon tea on its own. If you like the idea of eating while seeing London instead of sitting in one hotel, the bus adds a useful change of scene. If you care most about food quality and polished service, a well-established afternoon tea venue may be a better match.
Who should book this experience
I would recommend it most strongly to:
- ABBA fans who enjoy casual, themed entertainment
- Families and friends looking for a shared London activity
- People who want a short introduction to several famous sights
- Visitors who like afternoon tea but prefer a moving setting
- Anyone with a free 90-minute window near the center of London
You may want to skip it if you need detailed history, guaranteed uninterrupted ABBA music, or a quiet and formal tea service. It is also a poor fit if food allergies require strict kitchen controls, since Golden Tours cannot guarantee the absence of nut contact.
The bus is suitable for most participants and is near public transportation. Still, the supplied details do not promise specific accessibility features, so contact the operator before booking if you have mobility needs that require special arrangements.
Practical advice for a smoother ride
Choose your food option carefully at the time of booking. Vegetarian, vegan, gluten-free, and standard menus are available, but the allergy warning remains in force.
Keep your expectations focused on atmosphere. The hot tea, sweets, and music are central to the fun, while the landmark commentary is short. I would bring a camera, but do not count on perfect views through every window.
Remember that the ride begins and ends at Bulleid Way. Since there is no hotel transport, plan your route to the meeting point and your onward journey from there. The mobile ticket makes check-in simple, but it does not remove the need to arrive at the correct departure location.
Free cancellation is available if you cancel at least 24 hours before the start time. Changes or cancellations inside that window are not accepted for a refund, and the cut-off uses London local time.
Should you book the ABBA afternoon tea bus?
Book it if you want a light, social London outing that mixes tea, sweets, and famous sights with ABBA music. The compact route, dietary menu choices, and small group size make it easy to fit into a first visit, especially when you want something less demanding than another museum or walking tour.
Skip it if you are paying mainly for a full ABBA playlist or detailed commentary. The music may be mixed, the landmark information is brief, and food service on a moving bus cannot match the refinement of a top afternoon tea room.
My call: this is a fun specialty experience for the right audience, not a must-do London tour for everyone. ABBA fans should consider it, but book with realistic expectations and treat the ride as a cheerful tea outing with sightseeing, not a complete history lesson.
FAQ
How long does the ABBA afternoon tea bus last?
The experience lasts approximately one hour and 30 minutes.
Where does the bus depart?
It departs from Golden Tours, Bulleid Way Departure Point, Stop 1, Bulleid Way, London SW1W 9SR, UK.
Where does the tour finish?
The activity ends back at the same meeting point at Bulleid Way.
Is hotel pickup included?
No. Hotel pickup and drop-off are not included.
Is there a live guide?
No. The experience includes an English audio guide, but there is no live guide.
Which London sights are included on the route?
The route includes views and commentary connected with Westminster Abbey, the London Eye, and Tower Bridge.
Is admission to the London Eye included?
No. The afternoon tea bus includes a view and commentary about the London Eye, but not a ride in one of its capsules.
What food choices are available?
You can choose a standard, vegetarian, vegan, or gluten-free afternoon tea menu.
Is Prosecco included?
A glass of Prosecco is included for those over 21. Passengers under 21 receive non-alcoholic drinks.
Can I cancel for a full refund?
Yes, if you cancel at least 24 hours before the experience start time. Cancellations or changes made less than 24 hours before the start time are not accepted for a refund.
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