Reviewed · TOURS
Ted Lasso London Taxi Tour
The best part of this private Ted Lasso black cab tour is the way it connects scattered filming sites into one easy half-day outing. You move from Kensington to Richmond without wrestling with London transport, then step into the pub, restaurants, and streets that give the show its warm, familiar feel.
I like the round-trip hotel pickup and the small-group setup for up to six people. I also like the chance to stop for a drink at the pub used in important scenes, rather than simply pointing at it through a taxi window. The main drawback is the price: $475.18 per group is fair for six people, but expensive for one or two.
Key points to know before booking
- Ted’s London is spread across two areas: The route links Kensington and Richmond, saving you time and transfers.
- You visit more than outdoor façades: Sam’s restaurant and A Taste Athens add food-related stops, while the pub offers time for a drink.
- The black cab is your sightseeing base: You get private transport, air conditioning, bottled water, and WiFi.
- Guides Jon and Marc are praised for show knowledge: Their ability to explain locations is a major part of the appeal.
- The price works best for a full group: Six people bring the cost to roughly $79 per person.
- The tour is easy for many types of visitors: Hotel pickup is offered, service animals are allowed, and the vehicle route is stroller-accessible.
Why this Ted Lasso tour works better than a map and a Tube ride

Ted Lasso filming locations are not gathered in one compact neighborhood. Kensington and Richmond are separate parts of London, and some stops are best handled by vehicle. A private black cab removes much of the planning and lets you spend your time on the show instead of working out connections.
You also get a guide who can explain how each place fits into the series. Jon and Marc are specifically praised for their detailed knowledge of the filming spots and for making the outing personal and easygoing. That matters here because a location can look ordinary until you know what happened there.
This is not a museum visit with props, costumes, or a formal studio set. It is a location tour through working London streets, restaurants, and pubs. You should expect real places with real daily use, not a recreated Ted Lasso world.
The private format is a strong advantage. Your group does not have to follow strangers, wait for a large coach, or keep quiet while a guide tries to speak over a crowd. You can ask questions, take photos, and spend a little extra time at a favorite stop when the schedule allows.
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Kensington High Street and the route toward Richmond
The day begins in or around Kensington, with pickup available from central London hotels. Airport pickup is also possible, but it costs extra and requires contacting the operator for details. That makes a central hotel the simpler starting point for most bookings.
Kensington High Street helps set the scene before the tour heads west toward Richmond. You are not simply ticking off one famous address. The route shows how the series uses different corners of London to create its fictional world, then shifts toward the places most closely tied to Ted’s daily life.
The driving portion is useful because it links the two main areas without asking you to find your own way. London traffic can make timing unpredictable, so keep your plans after the tour flexible. The stated length is about four hours, and the route includes several stops, photo breaks, and time inside the pub.
The black cab also gives you a practical place to regroup between locations. Air conditioning, bottled water, and onboard WiFi are included. Those are modest details, but they help on a sightseeing day when you are moving between neighborhoods.
Sam’s restaurant in Kensington

One of the first main stops is the restaurant associated with Sam. The tour pauses here to explain the location and give you time for photographs. For fans of the show, this is more satisfying than a quick drive-by because the restaurant is part of the story’s food-centered side.
The stop lasts about 30 minutes. That is enough time for photos and some explanation, though you should not assume a full meal is included. Snacks are not included in the tour price, and the supplied details do not promise a meal at this stop.
This is also a good place to remember that filming locations are working businesses. Access, seating, and the pace of service can vary. The tour includes the stop and its explanation, but it does not turn the restaurant into a private attraction.
I like this stop because it gives the tour a human scale. Ted Lasso is full of conversations over food, and Sam’s restaurant represents that part of the show better than a street sign would. If food is one of your main interests, the stop at A Taste Athens later in the day adds even more value.
AFC Richmond’s training ground
After Kensington, you return to the taxi for a short ride to the AFC Richmond training ground. The stop is brief, around 30 minutes, and is designed for a quick look and photographs.
This is one of the more important locations for show fans because the training ground is tied to the team at the center of the story. You can place the fictional club in its physical setting and hear how the site was used on screen.
The short time here is both a plus and a limitation. It keeps the tour moving and prevents one location from taking over the day. At the same time, you should not expect a long stadium visit, a match, or an indoor behind-the-scenes tour. The description promises a quick stop, not access to every part of the facility.
If AFC Richmond is your main reason for booking, pay attention to that distinction. You will see the training-ground location, but this is a filming-site tour rather than a football stadium experience.
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Ted’s apartment and Richmond Green
The route then reaches Richmond, where you see the area associated with Ted’s apartment. Richmond Green gives the tour a more relaxed feel, with the chance to connect the fictional character to the real neighborhood around him.
The apartment exterior is a photo stop. You should be respectful because this is part of a real residential area. The appeal comes from recognizing the setting, not from entering the building.
Richmond Green is also the point where the tour moves from street viewing to pub time. This is one of the strongest parts of the outing. You can go into the pub used for important scenes and, if you wish, buy a drink at the bar.
A drink is not listed as included, so budget for it separately. The tour does include bottled water, but snacks and other food or drink purchases are your responsibility. One especially personal account describes a guide patiently sitting with a fan while they ate a burger at the pub. That suggests the stop can work well for a relaxed bite, although you should not treat a meal as part of the package.
This is the sort of stop that gives the tour more flavor than a checklist of locations. You can stand where scenes were filmed, then sit down in the same real pub and take in the setting at your own pace.
A Taste Athens and the show’s food trail
The final listed stop is A Taste Athens, described as Nathan’s favorite restaurant. You stop for photographs and a stroll around the area.
This is a particularly good addition for anyone who enjoys the food references in Ted Lasso. Sam’s restaurant, the pub, and A Taste Athens create a loose food trail through the show, rather than making the tour only about buildings and streets.
The stop lasts about 30 minutes. The details do not state that food is included, so plan on photos and a walk unless you choose to buy something separately. Snacks are specifically excluded from the price.
I would treat A Taste Athens as a pleasant final location rather than a full dining reservation. If you want to eat there, ask the operator about timing and availability before the tour. The supplied details do not guarantee a table or meal.
The price makes sense for six people
The cost is $475.18 per private group of up to six. At full capacity, that works out to about $79 per person for roughly four hours. That is a reasonable calculation for a private vehicle, a dedicated guide, several locations, and hotel pickup within the stated service area.
For two people, the same price is about $238 per person. For a solo fan, it becomes a very costly way to see filming locations. The value improves sharply when you share it with family or friends.
You are paying for convenience as much as access. A private black cab handles the movement between Kensington and Richmond, and you do not need to build a route around public transport. You also get flexibility within a private group, which can matter if one person wants more photo time or another wants to spend longer at the pub.
Airport pickup costs extra, so include that when comparing the total with other tours. Central London hotel pickup is offered, but the exact pickup details should be confirmed at booking.
What the four-hour format feels like
Four hours is enough for a focused Ted Lasso outing without using an entire day of your London visit. The route includes around 30 minutes at several stops, plus the longer opening section through Kensington and Richmond.
The tour is best for fans who want a concentrated half-day. You get recognizable locations, transport, explanations, and time for photos, but not a broad London sightseeing tour. Big landmarks such as the Tower of London or Westminster are not part of the experience.
Allow some breathing room around the booking. The tour runs in London, and traffic can affect the exact pace. The operating hours listed are Monday through Sunday, from 9:00 a.m. to 4:00 p.m., for dates from March 18, 2024, through November 27, 2026.
The tour is offered in English. Most people can take part, and service animals are allowed. It is stroller-accessible, which helps families, though the supplied information does not explain the exact stroller setup inside the vehicle. If that detail matters to you, ask before booking.
The guide can make or break the experience
A filming-location tour depends heavily on the guide. The places themselves are real London addresses, and some may look quite plain without the right context.
Jon is praised for pointing out the spots fans recognize and for explaining how the different locations connect. Marc is praised for being patient and for tailoring the pace to a committed fan, including time while that person ate at the pub. Those details suggest a guide-led experience rather than a recorded audio route.
A small personal touch can also set the mood. One account mentions starting the day with biscuits, a fitting nod to the show. That detail should not be treated as a guaranteed inclusion, but it shows how the guide may add small Ted Lasso touches.
When booking, it is worth telling the operator how serious your fandom is and which places matter most to you. The route already includes the major stops listed here, but your priorities can help shape the conversation and photo time.
Who should book this black cab tour?
I would recommend it first to Ted Lasso fans who want to see several locations in one outing and who value a private guide. It is also a strong choice for a family or group of friends that can split the fixed price six ways.
Food-focused fans have an extra reason to consider it. Sam’s restaurant, the pub, and A Taste Athens give the day a clear food connection, and the pub stop allows time for a drink or possibly a meal at your own cost.
It suits visitors with limited time in London. Instead of setting aside a full day for a self-guided search, you can cover Kensington and Richmond in about four hours.
I would be more cautious if you are only mildly interested in the show, are traveling alone, or want a broad London tour. The price is hard to justify for one person, and the focus stays firmly on Ted Lasso locations.
Should you book the Ted Lasso London Taxi Tour?
Book it if you are a real fan, can fill several seats, and want the easiest way to connect Kensington and Richmond. The strongest moments are the private black cab route, the pub stop, Ted’s apartment area, AFC Richmond’s training ground, and the food-related locations.
Skip it if you expect a studio tour, a football match, indoor access everywhere, or a general London sightseeing experience. You will be visiting real working locations, and snacks, drinks, airport pickup, and any meals cost extra.
For a group of six, the numbers work well. For two people, it becomes a special-occasion splurge. Free cancellation is available if you cancel at least 24 hours before the start time, but cancellations or changes made later are not refunded or accepted.
FAQ
How long is the Ted Lasso London Taxi Tour?
The tour lasts approximately four hours.
How much does the tour cost?
The price is $475.18 per private group of up to six people.
Is the tour private?
Yes. Only your group participates in the activity.
Where does the tour begin?
Pickup is offered from central London hotels. Airport pickup is also available for an extra charge, with details provided by contacting the operator.
Is the tour offered in English?
Yes. The tour is offered in English.
Which Ted Lasso locations are included?
The route includes Sam’s restaurant, AFC Richmond’s training ground, the area around Ted’s apartment, the pub near Richmond Green, and A Taste Athens.
Can I have a drink at the pub?
Yes. The tour allows you to visit the pub and you can buy a drink at the bar. The drink is not included in the tour price.
Are snacks included?
No. Snacks are not included. Bottled water is provided.
Is transportation included?
Yes. The tour includes private transportation in an air-conditioned vehicle, with bottled water and WiFi onboard.
Can I cancel for a full refund?
Yes, if you cancel at least 24 hours before the experience start time. Cancellations made less than 24 hours in advance are not refunded, and changes within that period are not accepted.
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